How was SheWay established?

How was SheWay established?

“SheWay is a young brand established on February 28, 2023. The creation of this brand stems from a long-standing passion and an experience.”

Traveling makes me grow

I love traveling to see the world. It not only broadens my horizons, but also allows me to gain a deeper understanding of the cultures of different countries. It is also a process of finding and exploring myself.

The pure water of the French town of Evian, the passionate flamenco of Spain, the snow scenery of the Jungfrau in Switzerland, the performances of the Vienna Opera House in Austria, the hot air balloons in Cappadocia Turkey, the sunset on the top of Carlton Hill in Edinburgh...

Every trip is a process of absorbing new things for me, making me better, more positive, and stronger. After seeing the world, it also gives me enough courage to face difficulties and respond positively when I fall into the darkest moment of my life.

 

For many years, I have a habit of bringing some local fashion jewelry as souvenirs to share with good friends every time I travel to a country. Silver leaf earrings handmade by Edinburgh craftsmen, jade earrings from Spain, handmade resin pendants from Switzerland, etc.

Every time I talked to these jewelry craftsmen about their design concepts, I become more and more determined in my heart, which is to let more foreign friends to understand Chinese culture and oriental aesthetics through jewelry.

Gradually, the idea of ​​creating a jewelry brand quietly emerged...

The meaning of the Brand Name

After more than a year of preliminary research and preparation, our brand was finally established in early 2023. 

The name 'SheWay' comes from an experience I had. Fortunately, when I was at the bottom of my life, I still had the courage to put everything aside and go to the UK to further study and restart my life. Therefore, ‘SheWay’ is taken from the Chinese homonym of ‘Hopeful Future’.  In order to encourage female friends, no matter what, as long as life does not lose courage and is full of hope for the future, there will be more possibilities. 

On the other hand, the literal translation of 'SheWay' in Chinese means “她的路”. The first letter ‘S’ is like the road of life we ​​have experienced, winding and full of unknowns. ‘She’ represents thousands of women with different experiences, identities and personalities in life. ‘Way’ may be their unique lifestyle or their self-consistent attitude towards life.

Of course, in addition to encouraging female friends to show their gentle and powerful beauty and live the way they want, SheWay also wants to convey Chinese culture and aesthetics to the world through the modern Chinese jewelry style.

Let's Shine Your Way!

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